6:30pm - 9:30pm

KICKOFF PARTY @ THE YARD HOUSE TIMES SQUARE ADDRESS

10:00am - 11:00am

DOORS OPEN

11:00am - 11:15am

WELCOME STATEMENT BY TONY KNOPP, CEO OF TICKETMANAGER

11:15am - 12:00pm

INSIDE THE DEALS: SPONSORSHIP IN THE BIGGEST YEAR IN SPORTS

American Airlines, Fanatics, and Lenovo take you inside the sponsorship game during a year defined by the World Cup's arrival on U.S. soil. Leaders from all three brands will discuss how deals get made, how success gets measured, and how brands stay resilient when the landscape shifts overnight. A front-row seat to hear the business behind the logos.

12:00pm - 12:30pm

LUNCH BREAK

12:30pm - 1:15pm

INSIDE THE LOCKER ROOM: BUILDING A WINNING CULTURE - LESSONS FROM THE SIDELINE WITH REX RYAN

Rex Ryan, one of the most outspoken and successful defensive coaches in NFL history, brings nearly three decades of building winning cultures under some of football's brightest lights: division battles, playoff runs, and back-to-back AFC Championship appearances with the New York Jets. This conversation gets into what actually brings a winning culture together, how team loyalty gets built and tested, and what leaders in any business can take from a locker room that's had to perform when everything's on the line.

1:15pm - 2:00pm

NETWORKING LUNCH

2:00pm - 2:45pm

FROM ONE NIGHT TO THE WORLD STAGE: MASTERING EVENT MANAGEMENT AT EVERY SCALE

Heisman, Simmons Bank, and Visa pull back the curtain on how they manage guests for their events at three completely different scales, from invitations and credentialing to registration and check-in. This is how great guest experiences are built, whether you're hosting a few hundred people or a few hundred thousand.

2:45pm - 3:00pm

BUILT FOR WHAT'S NEXT: THE FUTURE OF LIVE, TOGETHER

TicketManager leaders, Kenny Hanscom and Jen-Ban Ho will take the stage to share how the platform has evolved and where it's headed next, from compliance and automation to the new, reimagined guest management and events platform. This session will also give attendees an inside look at how TicketManager's AI technology will shape the way companies plan, manage, and measure every ticket and live event.

3:00pm - 3:15pm

NETWORKING BREAK

3:15pm - 4:00pm

THE BUSINESS BEHIND THE TICKETS: RELATIONSHIPS, DATA, AND SCALE

Delta, New York Life, and the Seattle Seahawks open the playbook on how they turn tickets into lasting business relationships. From prioritization to performance data, see how three very different brands build ticket programs at scale and prove the value behind every ticket.

4:00pm - 4:15pm

NETWORKING BREAK

4:15pm - 5:00pm

WHEN THE GAMES STOP - A CONVERSATION WITH KIM NG DURING TIMES OF UNCERTAINTY

Kim Ng, who has recently joined the women's pro sports landscape as commissioner of the AUSL and has been an MLB executive for over 30 years, will share her perspective on the economics of live events, the business decisions behind building a winning organization, and how venues and partners can stay agile and make the most of uncertainty when games aren't being played.

5:00pm - 5:10pm

CLOSING STATEMENT BY TONY KNOPP, CEO OF TICKETMANAGER

5:10pm - 6:30pm

COCKTAIL HOUR @ THE TIMES CENTER

*Schedule and session times are subject to change based on speaker availability.

6:30pm - 9:30pm

AFTER PARTY:  CASTELL TERRACE ADDRESS